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~person:"Davvetas, Vasileios"
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Brand management
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Davvetas, Vasileios
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
98
Melewar, T. C.
76
Meffert, Heribert
66
Tomczak, Torsten
64
Huber, Frank
61
Keller, Kevin Lane
59
Bruhn, Manfred
57
Kleinaltenkamp, Michael
51
Ahlert, Dieter
48
Balmer, John M. T.
45
De Chernatony, Leslie
44
Backhaus, Klaus
43
Wiedmann, Klaus-Peter
41
Schmidt, Holger J.
40
Bang, Nguyen
38
Kernstock, Joachim
38
Loureiro, Sandra Maria Correia
38
Bauer, Hans H.
37
Merrilees, Bill
37
Phau, Ian
37
Foroudi, Pantea
34
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Christodoulides, George
31
Herrmann, Andreas
30
Gupta, Suraksha
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Guzman, Francisco
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Romaniuk, Jenni
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Strebinger, Andreas
28
Cova, Bernard
27
Ko, Eunju
27
MacInnis, Deborah J.
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Veloutsou, Cleopatra
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Vrontis, Demetris
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Woodside, Arch G.
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Kreutzer, Ralf T.
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Journal of international marketing
4
Journal of business research : JBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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1
Brand orientation : conceptual extension, scale development and validation
Piha, Lamprini
;
Papadas, Karolos
;
Davvetas, Vasileios
- In:
Journal of business research : JBR
134
(
2021
),
pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Saved in:
2
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
3
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
4
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
5
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
6
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
7
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
8
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
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