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~person:"Dawes, John"
~person:"Esch, Franz-Rudolf"
~person:"King, Ceridwyn"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Brand management
51
Markenführung
51
Brand image
35
Markenimage
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Markenartikel
34
Consumer behaviour
33
Konsumentenverhalten
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Dawes, John
Esch, Franz-Rudolf
King, Ceridwyn
Melewar, T. C.
63
Burmann, Christoph
59
Merrilees, Bill
40
Bang, Nguyen
39
Loureiro, Sandra Maria Correia
39
Phau, Ian
38
Sattler, Henrik
36
Keller, Kevin Lane
35
Romaniuk, Jenni
34
Diamantopoulos, Adamantios
33
Ko, Eunju
32
De Chernatony, Leslie
30
Han, Heesup
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Balmer, John M. T.
29
Baumgarth, Carsten
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Gierl, Heribert
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Gupta, Suraksha
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Foroudi, Pantea
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Guzman, Francisco
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Vrontis, Demetris
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Rahman, Zillur
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Roper, Stuart
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Völckner, Franziska
22
Herrmann, Andreas
21
Huber, Frank
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Iglesias, Oriol
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Japutra, Arnold
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Marketing : ZFP ; journal of research and management
12
International journal of hospitality management
8
Journal of retailing and consumer services
5
Journal of business research : JBR
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Australasian marketing journal
3
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of contemporary hospitality management
2
Journal of consumer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Die Betriebswirtschaft : DBW
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Markenartikel : das Magazin für Markenführung
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
Services marketing quarterly
1
The journal of product & brand management
1
Tourism management : research, policies, practice
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Zeitschrift für Management : ZfM
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ECONIS (ZBW)
74
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
How can each brand's buyer base buy the category at above the average rate?
Dawes, John
- In:
International journal of market research
64
(
2022
)
6
,
pp. 703-709
Persistent link: https://www.econbiz.de/10013438757
Saved in:
3
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
4
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
5
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
6
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
7
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
8
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
9
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
10
Patterns of buyer behavior and brand metrics in a "high loyalty" category : liquor
Dawes, John
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1173-1187
Persistent link: https://www.econbiz.de/10014389754
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