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~person:"Dawes, John"
~person:"Foroudi, Pantea"
~person:"King, Ceridwyn"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Search: subject:"Markenartikel"
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Brand management
52
Markenführung
52
Brand image
43
Markenimage
43
Consumer behaviour
37
Konsumentenverhalten
37
Brand
33
Markenartikel
33
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20
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Article in journal
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Dawes, John
Foroudi, Pantea
King, Ceridwyn
Melewar, T. C.
63
Burmann, Christoph
59
Merrilees, Bill
40
Bang, Nguyen
39
Loureiro, Sandra Maria Correia
39
Phau, Ian
38
Sattler, Henrik
36
Keller, Kevin Lane
35
Romaniuk, Jenni
34
Diamantopoulos, Adamantios
33
Ko, Eunju
32
De Chernatony, Leslie
30
Han, Heesup
30
Balmer, John M. T.
29
Baumgarth, Carsten
29
Esch, Franz-Rudolf
28
Gierl, Heribert
28
Gupta, Suraksha
28
Bauer, Hans H.
27
Christodoulides, George
26
Guzman, Francisco
25
Veloutsou, Cleopatra
25
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Vrontis, Demetris
24
Wiedmann, Klaus-Peter
24
Rahman, Zillur
23
Sung, Yongjun
23
Fetscherin, Marc
22
Roper, Stuart
22
Völckner, Franziska
22
Herrmann, Andreas
21
Huber, Frank
21
Iglesias, Oriol
21
Japutra, Arnold
21
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21
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Journal of business research : JBR
14
International journal of hospitality management
10
Journal of retailing and consumer services
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
Corporate reputation review
3
European journal of marketing : EJM
3
International journal of contemporary hospitality management
3
Journal of consumer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Qualitative market research : an international journal
2
European business review
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of advertising research
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing letters : a journal of research in marketing
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Services marketing quarterly
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
72
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
3
How can each brand's buyer base buy the category at above the average rate?
Dawes, John
- In:
International journal of market research
64
(
2022
)
6
,
pp. 703-709
Persistent link: https://www.econbiz.de/10013438757
Saved in:
4
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
5
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
6
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
7
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
8
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
9
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
10
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
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