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~person:"Dawes, John"
~person:"Kim, Eunice"
~person:"Rahman, Zillur"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand management
37
Markenführung
37
Consumer behaviour
35
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Brand
31
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30
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28
Markenimage
28
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Dawes, John
Kim, Eunice
Rahman, Zillur
Melewar, T. C.
63
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
40
Bang, Nguyen
39
Phau, Ian
38
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34
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32
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32
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31
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30
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28
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28
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27
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27
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26
Guzman, Francisco
26
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25
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24
Pitt, Leyland F.
24
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24
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23
Roper, Stuart
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Sung, Yongjun
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22
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22
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22
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22
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21
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21
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Journal of retailing and consumer services
7
Journal of business research : JBR
4
Australasian marketing journal
3
International journal of advertising : the quarterly review of marketing communications
2
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2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
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2
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ECONIS (ZBW)
51
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
How can each brand's buyer base buy the category at above the average rate?
Dawes, John
- In:
International journal of market research
64
(
2022
)
6
,
pp. 703-709
Persistent link: https://www.econbiz.de/10013438757
Saved in:
3
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
4
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
5
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
6
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
7
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
8
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
9
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
10
Patterns of buyer behavior and brand metrics in a "high loyalty" category : liquor
Dawes, John
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1173-1187
Persistent link: https://www.econbiz.de/10014389754
Saved in:
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