//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dawes, John"
~subject:"International market entry"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"STRATEGY"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
International market entry
Markenartikel
Consumer behaviour
21
Brand management
20
Konsumentenverhalten
20
Markenführung
20
Brand
16
Brand image
10
Markenimage
10
Brand loyalty
8
Preismanagement
7
Pricing strategy
7
Markentreue
6
Beziehungsmarketing
5
Relationship marketing
5
Handelsmarke
4
Store brand
4
Großbritannien
3
Marketing management
3
Marketingmanagement
3
United Kingdom
3
2017
2
Alcohol
2
Alkohol
2
Australia
2
Australien
2
Brand extension
2
Brands
2
Competition
2
Competitive strategy
2
Dirichlet model
2
Experiment
2
Markentransfer
2
Market share
2
Marktanteil
2
Natural monopoly
2
Natürliches Monopol
2
Preiselastizität
2
Price elasticity
2
Private labels
2
Sportbekleidung
2
more ...
less ...
Online availability
All
Undetermined
9
Free
6
Type of publication
All
Article
11
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
16
Author
All
Dawes, John
Schmid, Stefan
44
Larimo, Jorma
34
Buckley, Peter J.
30
Cavusgil, S. Tamer
28
Brouthers, Keith D.
25
Schwens, Christian
24
Keller, Kevin Lane
23
Welch, Lawrence S.
23
Kuivalainen, Olli
22
Meyer, Klaus
22
Petersen, Bent
22
Baumgarth, Carsten
21
De Chernatony, Leslie
21
Fournier, Susan
21
Paul, Justin
21
Phau, Ian
21
Czinkota, Michael R.
20
Kumar, Vikas
20
Verbeke, Alain
20
Burmann, Christoph
19
Hennart, Jean-François Marie André
19
Kraus, Sascha
19
Sarkar, Abhigyan
19
Esch, Franz-Rudolf
18
Fetscherin, Marc
18
Khan, Zaheer
18
Raff, Horst
18
Swoboda, Bernhard
18
Andersson, Svante
17
Arslan, Ahmad
17
Chetty, Sylvie K.
17
Dimitratos, Pavlos
17
Melewar, T. C.
17
Ahlert, Dieter
16
Benito, Gabriel R. G.
16
Buch, Claudia M.
16
Francioni, Barbara
16
Ghauri, Pervez N.
16
Johanson, Martin
16
more ...
less ...
Published in...
All
Journal of retailing and consumer services
5
Australasian marketing journal
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
European journal of marketing : EJM
1
International journal of market research
1
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
3
How Common are Brand Extensions in Consumer Goods Markets? A Multi-Country Study
Dawes, John
-
2020
extent their brand, given its apparent popularity as a
strategy
. However, the present study could reassure brand managers …
Persistent link: https://www.econbiz.de/10012842233
Saved in:
4
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
5
How can each brand's buyer base buy the category at above the average rate?
Dawes, John
- In:
International journal of market research
64
(
2022
)
6
,
pp. 703-709
Persistent link: https://www.econbiz.de/10013438757
Saved in:
6
Brand Extensions : Does Buying a Brand in One Category Increase Propensity to Buy It in Another?
Grasby, Alicia
-
2019
It is a common belief that users of a brand in one category are more likely to purchase brand extensions than non-users of the brand. This study examines whether extensions actually do facilitate purchase of the brand in a second category. We analyze one year of household purchasing data for...
Persistent link: https://www.econbiz.de/10012869141
Saved in:
7
Investigating the Natural Monopoly Effect in Brand Purchasing : Do Big Brands Really Appeal More to Lighter Category Buyers?
Dawes, John
-
2017
Persistent link: https://www.econbiz.de/10012944399
Saved in:
8
Category and Brand Purchase Rates (Still) Follow the NBD Distribution
Dawes, John
-
2017
Analysis of category and brand purchase rates using Nielsen-Kilts 2014 panel data for the US show they closely fit the Negative Binomial Distribution. Data for Carbonated Soft Drinks, over the counter Pain Medication and Breakfast Cereal are used
Persistent link: https://www.econbiz.de/10012947042
Saved in:
9
Buying brands at both regular price and on promotion over time
Scriven, John
;
Clemente, Maria
;
Dawes, John
;
Trinh, Giang
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
Saved in:
10
Consumer response to price changes in higher-priced brands
Huang, Ava
;
Dawes, John
;
Lockshin, Larry
;
Greenacre, Luke
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011747691
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->