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~person:"Dayan, Mumin"
~person:"Friedli, Thomas"
~person:"Jacob, Frank"
~subject:"Dienstleistungsmarketing"
~type_genre:"Article in journal"
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Dienstleistungsmarketing
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
6
Supplier relationship management
6
Bundling strategy
5
Leistungsbündel
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Services marketing
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E-commerce
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Marketing theory
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B2B sales
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Beziehungsmarketing
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Country-of-origin
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Digital services
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Digital servitization
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Digitalisierung
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Digitization
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Global industrial service management
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Dayan, Mumin
Friedli, Thomas
Jacob, Frank
Garry, Tony
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Ulaga, Wolfgang
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Classen, Moritz
1
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1
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Davis, Donna F.
1
De Villiers, Jacobus Christiaan
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Ford, David
1
Friege, Christian
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Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of business & industrial marketing
1
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ECONIS (ZBW)
4
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1
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
2
B2B service innovation and global industrial service management
Dayan, Mumin
;
Ndubisi, Nelson Oly
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 140-142
Persistent link: https://www.econbiz.de/10012289849
Saved in:
3
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
4
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
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