//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"De Angelis, Matteo"
~person:"Loureiro, Sandra Maria Correia"
~person:"Nguyen, Hang T."
~person:"Pitt, Leyland F."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
106
Markenführung
65
Beziehungsmarketing
45
Relationship marketing
45
Social Web
45
Social web
45
Brand image
43
Markenimage
43
Online-Marketing
28
Brand
26
Markenartikel
25
Marketing management
24
Marketingmanagement
24
Virales Marketing
23
Emotion
22
Customer satisfaction
21
Kundenzufriedenheit
21
Luxury goods
21
Luxusgüter
21
Advertising
20
Werbung
20
Advertising effects
16
Werbewirkung
16
Bibliometrics
15
Virtual reality
15
Virtuelle Realität
15
Bibliometrie
14
Service quality
12
Wein
12
Wine
12
Dienstleistungsqualität
11
Tourism
11
Creativity
10
Customer integration
10
Internet
10
Kreativität
10
more ...
less ...
Online availability
All
Undetermined
82
Free
11
Type of publication
All
Article
142
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
Book section
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
139
Aufsatz im Buch
9
Collection of articles of several authors
6
Sammelwerk
6
Aufsatzsammlung
1
Graue Literatur
1
Non-commercial literature
1
more ...
less ...
Language
All
English
148
Author
All
De Angelis, Matteo
Loureiro, Sandra Maria Correia
Nguyen, Hang T.
Pitt, Leyland F.
Choi, Tsan-Ming
143
Cheng, T. C. E.
124
Han, Heesup
114
Gunasekaran, Angappa
108
Esch, Franz-Rudolf
104
Govindan, Kannan
101
Sarkis, Joseph
101
Ivanov, Dmitry
99
Mattila, Anna S.
99
Dwivedi, Yogesh Kumar
98
Kraus, Sascha
92
Gierl, Heribert
83
Lusk, Jayson L.
80
Khare, Arpita
78
Phau, Ian
78
Vrontis, Demetris
78
Kumar, Vikas
77
Paul, Justin
74
Belk, Russell W.
72
Herrmann, Andreas
72
Seuring, Stefan
72
Grewal, Dhruv
71
Melewar, T. C.
71
Wagner, Stephan M.
68
Chen, Jing
67
Pelsmacker, Patrick de
66
Septianto, Felix
64
Zhao, Xiande
64
Nayga, Rodolfo M.
63
Wiedmann, Klaus-Peter
60
Bagozzi, Richard P.
59
Jang, Soocheong
59
Kumar, Anil
59
Laroche, Michel
59
Thurasamy Ramayah
59
Bang, Nguyen
58
Baumgarth, Carsten
58
Dolgui, Alexandre
58
Swoboda, Bernhard
58
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
10
Business horizons
9
Journal of retailing and consumer services
9
Psychology & marketing
9
International journal of wine business research : IJWBR
6
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
International journal of consumer studies
3
AMS review : official publication of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of financial services marketing : JFSM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing research : JMR
2
Journal of retailing
2
World review of entrepreneurship, management and sustainable development
2
Advances in corporate branding
1
Baltic journal of management
1
California management review
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
Enhancing knowledge development in marketing ; Vol. 21
1
EuroMed journal of business
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 1
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on new product development
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
more ...
less ...
Source
All
ECONIS (ZBW)
148
Showing
1
-
10
of
148
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
2
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
3
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
4
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
5
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
6
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
7
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
8
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
9
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
10
Human-robot interactions in the restaurant setting : the role of social cognition, psychological ownership and anthropomorphism
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Loureiro, Sandra …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 1966-1985
Persistent link: https://www.econbiz.de/10014280919
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->