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~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Pitt, Leyland F."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
42
Markenführung
28
Social Web
24
Social web
24
Beziehungsmarketing
17
Marketing management
17
Marketingmanagement
17
Relationship marketing
17
Advertising
16
Werbung
16
Brand image
14
Luxury goods
14
Luxusgüter
14
Markenimage
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Online-Marketing
14
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12
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11
Virales Marketing
11
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70
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5
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English
75
Author
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De Angelis, Matteo
Nguyen, Hang T.
Pitt, Leyland F.
Choi, Tsan-Ming
143
Cheng, T. C. E.
124
Han, Heesup
114
Gunasekaran, Angappa
108
Esch, Franz-Rudolf
104
Govindan, Kannan
101
Sarkis, Joseph
101
Ivanov, Dmitry
99
Mattila, Anna S.
99
Dwivedi, Yogesh Kumar
98
Kraus, Sascha
92
Gierl, Heribert
83
Lusk, Jayson L.
80
Khare, Arpita
78
Phau, Ian
78
Vrontis, Demetris
78
Kumar, Vikas
77
Paul, Justin
74
Loureiro, Sandra Maria Correia
73
Belk, Russell W.
72
Herrmann, Andreas
72
Seuring, Stefan
72
Grewal, Dhruv
71
Melewar, T. C.
71
Wagner, Stephan M.
68
Chen, Jing
67
Pelsmacker, Patrick de
66
Septianto, Felix
64
Zhao, Xiande
64
Nayga, Rodolfo M.
62
Wiedmann, Klaus-Peter
60
Bagozzi, Richard P.
59
Jang, Soocheong
59
Kumar, Anil
59
Laroche, Michel
59
Bang, Nguyen
58
Baumgarth, Carsten
58
Dolgui, Alexandre
58
Swoboda, Bernhard
58
Thurasamy Ramayah
58
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Business horizons
9
Psychology & marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of wine business research : IJWBR
5
Journal of business research : JBR
3
AMS review : official publication of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of financial services marketing : JFSM
2
Journal of marketing research : JMR
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Advances in corporate branding
1
California management review
1
Enhancing knowledge development in marketing ; Vol. 21
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 1
1
Handbook of research on new product development
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of enterprise network management
1
Italian journal of marketing : ITJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of engineering and technology management : JET-M
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
Journal of strategic marketing
1
Journal of the Operational Research Society : OR
1
MIT sloan management review
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
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ECONIS (ZBW)
75
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1
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
2
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
3
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
4
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
5
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
6
The writing is on the wall : predicting customers' evaluation of customer-firm interactions using computerized text analysis
Ferreira, Caitlin
;
Robertson, Jeandri
;
Chohan, Raeesah
; …
- In:
Journal of service theory and practice
33
(
2023
)
2
,
pp. 309-327
Persistent link: https://www.econbiz.de/10014302313
Saved in:
7
Consumer subversion and its relationship to anti-consumption, deviant and dysfunctional behaviors, and consumer revenge
Wilson, Matthew
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 598-611
Persistent link: https://www.econbiz.de/10012817141
Saved in:
8
Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 922-948
Persistent link: https://www.econbiz.de/10013173453
Saved in:
9
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
10
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
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