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~person:"De Canio, Francesca"
~subject:"Corporate social responsibility"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Corporate social responsibility
Konsumentenverhalten
Social web
Werbung
Brand management
2
Consumer behaviour
2
Einzelhandel
2
Food retailing
2
Food trade
2
Lebensmitteleinzelhandel
2
Lebensmittelhandel
2
Markenführung
2
Retail trade
2
Attitude towards the PPL
1
Brand extension
1
EU countries
1
EU-Staaten
1
Europa
1
Europe
1
Grocery retailing
1
Handelsmarke
1
Intention to buy
1
Markentransfer
1
PDO/PGI quality labels
1
Premium Private Labels (PPLs)
1
Product labelling
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Store brand
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Warenkennzeichnung
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De Canio, Francesca
Keller, Kevin Lane
7
Esch, Franz-Rudolf
5
Baumgarth, Carsten
4
Binckebanck, Lars
4
Burmann, Christoph
4
Fournier, Susan
4
Herrmann, Andreas
4
Park, C. Whan
4
Schmitt, Bernd
4
Sternthal, Brian
4
Adeola, Ogechi
3
Ehrenberg, Andrew S. C.
3
Goldsmith, Ronald E.
3
He, Jiaxun
3
Heitmann, Mark
3
Henkel, Sven
3
Langner, Tobias
3
Mogaji, Emmanuel
3
Pelsmacker, Patrick de
3
Posselt, Erich
3
Rösger, Jürgen
3
Tybout, Alice M.
3
Asmat Nizam Abdul Talib
2
Backhaus, Christof
2
Backhaus, Klaus
2
Bauer, Hans H.
2
Baumann, Stefan
2
Becker, Christian
2
Bilgram, Volker
2
Brandão, Amélia Maria Pinto da Cunha
2
Bruhn, Manfred
2
Brunner, Christian Boris
2
Brüggemann, Philipp
2
Bär, Sören
2
Calder, Bobby J.
2
Casais, Beatriz
2
Cova, Bernard
2
Dabic, Marina
2
Dens, Nathalie
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advancing insights on brand management
1
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ECONIS (ZBW)
2
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Retail brand extension: from theory to practice : a multi-country study of European grocery retailers
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advancing insights on brand management
,
(pp. 83-101)
.
2017
Persistent link: https://www.econbiz.de/10011855071
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2
Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 37-45)
.
2018
Persistent link: https://www.econbiz.de/10013276247
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