Retail brand extension: from theory to practice : a multi-country study of European grocery retailers
Elisa Martinelli and Francesca De Canio
| Year of publication: |
2017
|
|---|---|
| Authors: | Martinelli, Elisa ; De Canio, Francesca |
| Published in: |
Advancing insights on brand management. - Rijeka, Croatia : InTech, ISBN 978-953-51-3598-2. - 2017, p. 83-101
|
| Subject: | Einzelhandel | Retail trade | Markenführung | Brand management | EU-Staaten | EU countries | Lebensmitteleinzelhandel | Food retailing | Lebensmittelhandel | Food trade | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Europa | Europe |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.5772/intechopen.69990 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011855071