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~person:"De Chernatony, Leslie"
~person:"Ekinci, Yuksel"
~subject:"Brand image"
~subject:"Financial services"
~subject:"Führungsstil"
~type_genre:"Article in journal"
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Brand image
Financial services
Führungsstil
Brand management
39
Markenführung
39
Markenimage
30
Brand
21
Markenartikel
21
Consumer behaviour
20
Konsumentenverhalten
20
Beziehungsmarketing
9
Relationship marketing
9
Großbritannien
6
United Kingdom
6
Bank
5
Brand loyalty
5
Destination management
5
Destinationsmanagement
5
Leadership style
5
Tourism marketing
5
Tourismusmarketing
5
Ireland
4
Irland
4
Markentreue
4
Social Web
4
Social web
4
Viral marketing
4
Virales Marketing
4
Brand equity
3
Corporate culture
3
Customer satisfaction
3
Kundenzufriedenheit
3
Measurement
3
Messung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Unternehmenskultur
3
brand loyalty
3
Arbeitskräfte
2
B-to-B-Marketing
2
Bibliometrics
2
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Undetermined
17
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1
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Article
37
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Article in journal
Aufsatz in Zeitschrift
37
Collection of articles of several authors
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammelwerk
2
Case study
1
Fallstudie
1
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Language
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English
37
Author
All
De Chernatony, Leslie
Ekinci, Yuksel
Melewar, T. C.
31
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
27
Bang, Nguyen
26
Phau, Ian
25
Guzman, Francisco
22
Han, Heesup
20
Foroudi, Pantea
19
Japutra, Arnold
19
Romaniuk, Jenni
19
Gierl, Heribert
18
Keller, Kevin Lane
18
Fetscherin, Marc
17
Merrilees, Bill
17
Sarkar, Abhigyan
17
Christodoulides, George
16
Khan, Imran
16
King, Ceridwyn
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Buil, Isabel
15
Gil Saura, Irene
15
Paul, Justin
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Gupta, Suraksha
14
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Ko, Eunju
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Jang, Soocheong
12
Liu, Chih-Hsing
12
Park, Jungkun
12
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Published in...
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Journal of business research : JBR
10
European journal of marketing : EJM
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
Annals of tourism research : ATR ; a social sciences journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of hospitality marketing & management
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The marketing review
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
37
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1
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10
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37
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date (oldest first)
1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
4
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
5
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
6
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
7
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
8
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
9
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
10
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
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