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~person:"De Chernatony, Leslie"
~person:"Gierl, Heribert"
~person:"Gil Saura, Irene"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~subject:"Brand image"
~subject:"Lieferantenmanagement"
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Brand image
Lieferantenmanagement
Consumer behaviour
85
Konsumentenverhalten
85
Brand management
80
Markenführung
80
Marketing
80
Beziehungsmarketing
76
Relationship marketing
76
Marktforschung
66
Market research
61
Online-Marketing
53
Marketingmanagement
51
Theorie
51
Theory
51
Markenimage
50
Marketing management
48
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43
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39
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39
Marketing theory
39
Marketingtheorie
39
Markenartikel
37
Brand
35
Supplier relationship management
29
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23
Customer satisfaction
23
Kundenzufriedenheit
23
Werbewirkung
23
Einzelhandel
21
Retail trade
21
Social Web
21
Social web
21
B-to-B-Marketing
20
Business-to-business marketing
20
Erfolgsfaktor
20
Success factor
20
Direktmarketing
19
Internationales Marketing
19
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18
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65
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12
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De Chernatony, Leslie
Gierl, Heribert
Gil Saura, Irene
Kreutzer, Ralf T.
Malhotra, Naresh K.
Burmann, Christoph
60
Svensson, Göran
50
Homburg, Christian
44
Wagner, Stephan M.
41
Kleinaltenkamp, Michael
37
Schiele, Holger
35
Bruhn, Manfred
34
Naudé, Peter
32
Görg, Holger
31
Melewar, T. C.
31
Loureiro, Sandra Maria Correia
30
Spiller, Achim
30
Cheng, T. C. E.
29
Keller, Kevin Lane
28
Eßig, Michael
27
Choi, Thomas Y.
26
Henneberg, Stephan
25
Phau, Ian
25
Swoboda, Bernhard
25
Bauer, Hans H.
24
Baumgarth, Carsten
24
Choi, Tsan-Ming
24
Huo, Baofeng
24
Bang, Nguyen
23
Foroudi, Pantea
23
Stölzle, Wolfgang
23
Zentes, Joachim
23
Gupta, Suraksha
22
Hartmann, Evi
22
Kumar, Vikas
22
Mysen, Tore
22
Schoenherr, Tobias
22
Diamantopoulos, Adamantios
21
Guzman, Francisco
21
Kaufmann, Lutz
21
Liu, Yi
21
Peitz, Martin
21
Schlippenbach, Vanessa von
21
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Journal of business-to-business marketing
4
Marketing : ZFP ; journal of research and management
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The journal of brand management : an international journal
4
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of product & brand management
3
Working paper series / The City University Business School
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of business research : JBR
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Advanced technologies management for retailing : frameworks and cases
1
Customer relations
1
Der Markt : international journal of marketing
1
European research on management and business economics
1
European retail research
1
Handelsforschung
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of hospitality marketing & management
1
Journal of industrial and business economics
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Marketing strategy collection
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Schmalenbach business review : sbr
1
Service business
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
77
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
4
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
5
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
6
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
7
Exploring integrated
marketing
communications, brand awareness, and brand image in hospitality
marketing
: a cross-cultural apporach
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
Saved in:
8
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
9
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
10
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
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