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~person:"De Chernatony, Leslie"
~person:"Gil Saura, Irene"
~person:"Sreejesh, S."
~subject:"Brand image"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Brand image
Internet marketing
Brand management
47
Markenführung
47
Markenimage
44
Consumer behaviour
31
Konsumentenverhalten
31
Beziehungsmarketing
22
Relationship marketing
22
Brand
21
Markenartikel
21
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10
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9
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45
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De Chernatony, Leslie
Gil Saura, Irene
Sreejesh, S.
Loureiro, Sandra Maria Correia
31
Melewar, T. C.
30
Diamantopoulos, Adamantios
28
Bang, Nguyen
26
Phau, Ian
26
Guzman, Francisco
23
Ko, Eunju
22
Han, Heesup
21
Romaniuk, Jenni
21
Rahman, Zillur
20
Veloutsou, Cleopatra
20
Foroudi, Pantea
19
Japutra, Arnold
19
Khan, Imran
19
Gierl, Heribert
18
Keller, Kevin Lane
18
Christodoulides, George
17
Fetscherin, Marc
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
16
King, Ceridwyn
16
Kumar, Vikas
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Wong, IpKin Anthony
15
Gupta, Suraksha
14
Merrilees, Bill
14
Sattler, Henrik
14
Dens, Nathalie
13
Park, Jungkun
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Vrontis, Demetris
13
Das, Gopal
12
Dwivedi, Abhishek
12
Giraldi, Janaina de Moura Engracia
12
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The journal of product & brand management
5
The journal of brand management : an international journal
4
European journal of marketing : EJM
3
International journal of hospitality management
3
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of Indian business research
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Psychology & marketing
1
Service business
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of services marketing
1
Theoretical economics letters
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
45
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45
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date (oldest first)
1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
2
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
3
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
4
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
5
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
6
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
7
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
8
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
9
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
10
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
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