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~person:"De Chernatony, Leslie"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Market research"
~type_genre:"Multi-volume publication"
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B-to-B-Marketing
Brand management
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2
Leadership style
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2
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2
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2
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1
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Naresh K. Malhotra
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De Chernatony, Leslie
Malhotra, Naresh K.
Petty, Ross D.
3
Buil, Isabel
2
Heidenreich, Markus
2
Kent, Ray
2
Koschnick, Wolfgang J.
2
Merrilees, Bill
2
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2
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1
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Journal of business research : JBR
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SAGE library in marketing
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ECONIS (ZBW)
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Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
2
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
3
Fundamentals of
marketing
research
Malhotra, Naresh K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003445665
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