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~person:"De Gregorio, Federico"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
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