Cross-cultural challenges in product placement
Taejun (David) Lee; Yongjun Sung and Federico de Gregorio
| Year of publication: |
2011
|
|---|---|
| Authors: | Lee, Taejun David ; Sung, Yongjun ; De Gregorio, Federico |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011, 4, p. 366-384
|
| Subject: | Product Placement | Product placement | Konsumentenverhalten | Consumer behaviour | Werbeträger | Advertising media | USA | United States | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009384863