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~person:"DeMotta, Yoshiko"
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DeMotta, Yoshiko
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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How psychological contracts motivate employer-brand patronage
DeMotta, Yoshiko
;
Sen, Sankar
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 385-395
Persistent link: https://www.econbiz.de/10011730654
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