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~person:"Deb, Madhurima"
~person:"Fong, Cher Min"
~person:"Godey, Bruno"
~subject:"Ursprungsregeln"
~subject:"World"
~type_genre:"Article in journal"
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Ursprungsregeln
World
Rules of origin
5
Consumer behaviour
4
Konsumentenverhalten
4
Welt
4
Designation of origin
3
Herkunftsbezeichnung
3
Country of origin
2
Ethnocentrism
2
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Brand
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International market entry
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Internationaler Markteintritt
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Internationales Marketing
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Luxury goods
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Markenartikel
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Multinationales Unternehmen
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Article in journal
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Deb, Madhurima
Fong, Cher Min
Godey, Bruno
Haufler, Andreas
8
López-García, Miguel-Ángel
7
De Melo, Jaime
6
Myles, Gareth D.
6
Lockwood, Ben
5
Diamantopoulos, Adamantios
4
Genser, Bernd
4
Giraldi, Janaina de Moura Engracia
4
Josiassen, Alexander
4
Richter, Wolfram F.
4
Aiello, Gaetano
3
Basfirinci, Cigdem
3
Bell, R. Greg
3
De Meza, David E.
3
Donvito, Raffaele
3
Fujiwara, Kenji
3
Harzing, Anne-Wil
3
Hayakawa, Kazunobu
3
Hong, Sung-tai
3
Inama, Stefano
3
Kim, Chong-bŏm
3
Kotsogiannēs, Chrēstos
3
Lee, Wei-Na
3
Moore, Curt B.
3
Phau, Ian
3
Vescovi, Tiziano
3
Ahmed, Sadrudin A.
2
Aichner, Thomas
2
Astous, Alain d'
2
Bach, Stefan
2
Balabanis, George
2
Barnes, Liz
2
Bartikowski, Boris
2
Behrens, Kristian
2
Cadot, Olivier
2
Carneiro, Jorge Manoel Teixeira
2
Carrère, Céline
2
Cheah, Isaac
2
Checchinato, Francesca
2
Chen, Yi-min
2
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Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Journal of international marketing
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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1
Impact of culture on religiosity, cosmopolitanism and ethnocentrism
Deb, Madhurima
;
Sinha, Gautam
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011529191
Saved in:
2
Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
Saved in:
3
Impact of firm's reputation and ethnocentrism on attitude towards foreign products
Deb, Madhurima
;
Chaudhuri, Himadri Roy
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 646-664
Persistent link: https://www.econbiz.de/10010406668
Saved in:
4
Brand and country-of-origin effect on consumers' decision to purchase luxury products
Godey, Bruno
;
Perderzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1461-1470
Persistent link: https://www.econbiz.de/10009620139
Saved in:
5
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
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