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~person:"Deb, Madhurima"
~person:"Godey, Bruno"
~subject:"Brand"
~subject:"Soziale Werte"
~subject:"World"
~type_genre:"Article in journal"
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Deb, Madhurima
Godey, Bruno
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Impact of culture on religiosity, cosmopolitanism and ethnocentrism
Deb, Madhurima
;
Sinha, Gautam
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011529191
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2
Brand and country-of-origin effect on consumers' decision to purchase luxury products
Godey, Bruno
;
Perderzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1461-1470
Persistent link: https://www.econbiz.de/10009620139
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3
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
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