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~person:"Deb, Madhurima"
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Deb, Madhurima
Willems, Tim
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Amawate, Vibhas
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Journal of marketing communications
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ECONIS (ZBW)
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1
Cause related marketing and customer
skepticism
: a study of situational and psychological
skepticism
Amawate, Vibhas
;
Deb, Madhurima
- In:
Theoretical economics letters
9
(
2019
)
4
,
pp. 834-851
Persistent link: https://www.econbiz.de/10012022991
Saved in:
2
CRM,
skepticism
and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
3
Antecedents and consequences of consumer
skepticism
toward cause-related marketing : gender as moderator and attitude as mediator
Amawate, Vibhas
;
Deb, Madhurima
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 31-52
Persistent link: https://www.econbiz.de/10012424756
Saved in:
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