Cause related marketing and customer skepticism : a study of situational and psychological skepticism
Year of publication: |
2019
|
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Authors: | Amawate, Vibhas ; Deb, Madhurima |
Published in: |
Theoretical economics letters. - Irvine, Calif. : Scientific Research, ISSN 2162-2078, ZDB-ID 2657454-8. - Vol. 9.2019, 4, p. 834-851
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Subject: | Cause Related Marketing (CRM) | Skepticism | Situational Skepticism | Psychological Skepticism | Image | NPO | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | USA | United States | Beziehungsmarketing | Relationship marketing |
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