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~person:"Deb, Madhurima"
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Cause-Related Marketing
4
Cause-related marketing
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Consumer behaviour
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Beziehungsmarketing
3
Relationship marketing
3
Religion
2
Behavioural intention
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Brand image
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CRM
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Cause related marketing (CRM)
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India
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attitude toward brand
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consumer Skepticism
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consumer psychographics
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consumer skepticism
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gender
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image of cause company
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patronage intention
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Deb, Madhurima
Thomas, Sujo
14
Langen, Nina
7
Liu, Gordon
7
Bae, Mikyeung
6
Chang, Chun-Tuan
6
Hartmann, Monika
6
Kureshi, Sonal
6
Vrontis, Demetris
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Wymer, Walter
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Baghi, Ilaria
5
Christofi, Michael
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Grebitus, Carola
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Leonidou, Erasmia
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Papasolomou, Ioanna
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Vlachos, Pavlos A.
5
Bhatt, Viral
4
Bigné Alcañiz, J. Enrique
4
Chang, Chun-tuan
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Das, Neel
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Galan-Ladero, M. Mercedes
4
Krishna, Aradhna
4
Lafferty, Barbara A.
4
Lee, Eun Mi
4
Mattila, Anna S.
4
Youn, Seounmi
4
Alves, Helena
3
Amawate, Vibhas
3
Arora, Neeraj
3
Beise-Zee, Rian
3
Chawla, Deepak
3
Cheng, Zhao-Hong
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Coleman, Joshua T.
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Edmondson, Diane R.
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Ferreira, Mauricio
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Fries, Anne
3
Galera Casquet, Clementina
3
Grigore, Georgiana Florentina
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International review on public and non-profit marketing
1
Journal of marketing communications
1
Journal of strategic marketing
1
Theoretical economics letters
1
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ECONIS (ZBW)
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Antecedents and consequences of consumer skepticism toward cause-related marketing : gender as moderator and attitude as mediator
Amawate, Vibhas
;
Deb, Madhurima
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 31-52
Persistent link: https://www.econbiz.de/10012424756
Saved in:
2
The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...
Deb, Madhurima
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
Saved in:
3
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
4
Cause-related marketing and its impact on buying intention
Amawate, Vibhas
;
Deb, Madhurima
;
Manchanda, Mohit
- In:
Theoretical economics letters
9
(
2019
)
6
,
pp. 2139-2151
Persistent link: https://www.econbiz.de/10012241387
Saved in:
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