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~person:"Decker, Reinhold"
~person:"Punj, Girish"
~subject:"Kfz-Markt"
~subject:"Market research"
~subject:"Marktforschung"
~subject:"Regionales Cluster"
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Decker, Reinhold
Punj, Girish
MacKinnon, James G.
30
Webb, Matthew
24
Nielsen, Morten Ørregaard
19
Delgado, Mercedes
9
Lazzeretti, Luciana
9
Porter, Michael E.
9
Zhang, Xiaobo
9
Graf, Holger
8
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6
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6
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6
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6
Rubio, Margarita
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5
Brusco, Michael J.
5
Lorenzen, Mark
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Mori, Tomoya
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Owyang, Michael T.
5
Robert-Nicoud, Frédéric
5
Smith, Tony E.
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Turkina, Ekaterina
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4
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Cuestas, Juan Carlos
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DeSarbo, Wayne
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Diskussionsarbeit
1
Electronic retailing
1
Fundamentals of marketing research ; Vol. 5
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Operations research proceedings 2004 : selected papers of the annual international conference of the German Operations Research Society (GOR) ; Tilburg, September 1 - 3, 2004
1
Quantitative marketing techniques and analyses
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ECONIS (ZBW)
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A survey of the challenges and pitfalls of cluster analysis application in market segmentation
Tuma, Michael N.
;
Decker, Reinhold
;
Scholz, Sören W.
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
3
,
pp. 391-414
Persistent link: https://www.econbiz.de/10009160888
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2
Cluster analysis in marketing research
Punj, Girish
;
Stewart, David W.
-
2009
Persistent link: https://www.econbiz.de/10003794510
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3
Cluster analysis in marketing research : review and suggestions for application
Punj, Girish
;
Stewart, David W.
-
2007
Persistent link: https://www.econbiz.de/10003541351
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4
Pattern detection with growing neural networks - an application to marketing and library data
Decker, Reinhold
;
Hermelbracht, Antonia
- In:
Operations research proceedings 2004 : selected papers …
,
(pp. 230-237)
.
2005
Persistent link: https://www.econbiz.de/10002851384
Saved in:
5
Alternative Ansätze zur datengestützten Verbundmessung im Electronic Retailing
Decker, Reinhold
;
Schimmelpfennig, Heiko
- In:
Electronic retailing
,
(pp. 193-212)
.
2002
Persistent link: https://www.econbiz.de/10001679106
Saved in:
6
Einsatzmöglichkeiten der Diskriminanzanalyse in der Marktforschung
Decker, Reinhold
;
Temme, Thorsten
-
1998
Persistent link: https://www.econbiz.de/10013385345
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