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~person:"Decker, Reinhold"
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Decker, Reinhold
Löffler, Michael
31
Einhorn, Martin
8
Gaul, Wolfgang
3
Loeffler, Michael
3
Bellis, Emanuel de
2
Burghartz, Pia Teresa
2
Herrmann, Andreas
2
Löffler, Roland
2
Sauermann, Julia
2
Schaber, Karlheinz
2
Steffen, Michael
2
Wagner, Michael
2
Claßen, Martin
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Durst, Michael
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Dünnwald, Marianne
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Gouthier, Matthias
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Gouthier, Matthias H.J.
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Greif, Florian
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Kuhn, Magnus
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Löffler, Carolin
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Löffler, Maximilian
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Rump, Markus
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Schneider, Michael
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Souka, Mohamed
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Journal of customer behaviour
2
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1
Marketing : ZFP ; journal of research and management
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
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Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed
;
Rump, Markus
;
Löffler, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014306383
Saved in:
2
Realising opportunities in the premium automotive market via context-oriented new product positioning
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 716-732
Persistent link: https://www.econbiz.de/10009558868
Saved in:
3
Identifikation und praktische Nutzung von Mustern des Aufwärtskonsums
Löffler, Michael
;
Decker, Reinhold
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
64
(
2012
)
7
,
pp. 722-746
Persistent link: https://www.econbiz.de/10009664709
Saved in:
4
Service satisfaction with premium durables : a cross-cultural investigation
Löffler, Michael
;
Decker, Reinhold
- In:
Quantitative marketing and marketing management : …
,
(pp. 401-422)
.
2012
Persistent link: https://www.econbiz.de/10009621746
Saved in:
5
How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009577351
Saved in:
6
How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives: The case of premium durables
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 207-223
Persistent link: https://www.econbiz.de/10009805463
Saved in:
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