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~person:"Deitz, George D."
~person:"Farmaki, Anna"
~person:"Verma, Pranay"
~subject:"Brand image"
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Brand image
Beziehungsmarketing
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attitudinal loyalty
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Deitz, George D.
Farmaki, Anna
Verma, Pranay
Abu Bakar bin Abdul Hamid
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Journal of business research : JBR
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Journal of international food & agribusiness marketing
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ECONIS (ZBW)
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Impact of brand engagement on behavioral loyalty, brand equity and WOM through
attitudinal
loyalty
Goyal, Anita
;
Verma, Pranay
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
1
,
pp. 88-109
Persistent link: https://www.econbiz.de/10013549084
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2
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
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