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~person:"Dekimpe, Marnik G."
~subject:"Einzelhandel"
~subject:"Food retailing"
~subject:"Markenimage"
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Dekimpe, Marnik G.
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Martos-Partal, Mercedes
10
Ailawadi, Kusum L.
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Diallo, Mbaye Fall
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Geyskens, Inge
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Yagüe Guillén, María Jésus
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ECONIS (ZBW)
9
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1
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
4
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
5
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
Saved in:
6
Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne
;
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
Saved in:
7
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2005
Persistent link: https://www.econbiz.de/10003092804
Saved in:
8
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
9
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
Saved in:
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