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~person:"Dennis, Charles"
~person:"Kim, Minjeong"
~person:"Viswanathan, Siva"
~subject:"Consumer behavior"
~type:"article"
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The effects of online product presentation on consumer responses : a mental imagery perspective
Yoo, Jungmin
;
Kim, Minjeong
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2464-2472
Persistent link: https://www.econbiz.de/10010402761
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