The effects of online product presentation on consumer responses : a mental imagery perspective
Jungmin Yoo; Minjeong Kim
| Year of publication: |
2014
|
|---|---|
| Authors: | Yoo, Jungmin ; Kim, Minjeong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 11, p. 2464-2472
|
| Subject: | Mental imagery | Concreteness | Emotion | Consumer behavior | Online retailing | Product presentation | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online-Marketing | Internet marketing | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010402761