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~person:"Dens, Nathalie"
~person:"Esch, Franz-Rudolf"
~person:"Fetscherin, Marc"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
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Search: subject:"Brand Management"
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Firmenimage
Konsumentenverhalten
Retail trade
Brand management
144
Markenführung
144
Markenpolitik
50
Brand
37
Markenartikel
37
Brand image
35
Markenimage
35
Consumer behaviour
34
Deutschland
26
Germany
26
Advertising effects
23
Werbewirkung
23
Beziehungsmarketing
18
Relationship marketing
18
Theorie
17
Theory
17
Strategisches Management
12
Corporate reputation
10
Product Placement
10
Product placement
10
Marketing
9
Emotion
7
Automotive industry
6
Brand architecture
6
Brand extension
6
Kfz-Industrie
6
Markenarchitektur
6
Markentransfer
6
Mitarbeiter
6
Werbung
6
Advertising
5
Brand loyalty
5
Brand placement
5
Markentreue
5
Social Web
5
Social web
5
Strategic management
5
Viral marketing
5
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Online availability
All
Undetermined
22
Type of publication
All
Article
37
Book / Working Paper
7
Type of publication (narrower categories)
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Article in journal
32
Aufsatz in Zeitschrift
32
Aufsatz im Buch
6
Book section
6
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Aufsatzsammlung
1
Handbook
1
Handbuch
1
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Language
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English
31
German
13
Author
All
Dens, Nathalie
Esch, Franz-Rudolf
Fetscherin, Marc
Melewar, T. C.
38
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Bang, Nguyen
26
Ko, Eunju
24
Balmer, John M. T.
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Wiedmann, Klaus-Peter
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Swoboda, Bernhard
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Foroudi, Pantea
16
Khan, Imran
16
Valette-Florence, Pierre
15
Vrontis, Demetris
15
Abratt, Russell
14
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Baumgarth, Carsten
13
Christodoulides, George
13
Huber, Frank
13
Park, C. Whan
13
Rahman, Zillur
13
Septianto, Felix
13
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Published in...
All
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
4
The journal of product & brand management
4
Best practice der Markenführung
2
Marketing : ZFP ; journal of research and management
2
SpringerLink / Bücher
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
Journal of business strategy
1
Journal of consumer marketing
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Manual of international marketing
1
Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
44
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
4
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
5
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
6
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
7
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
8
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
9
The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
Saved in:
10
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
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