The effects of brand relationships on justice perceptions in service recovery
Year of publication: |
2023
|
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Authors: | Gonçalves Filho, Cid ; Kiefer, Kip ; Fetscherin, Marc ; Blandina, Alexander ; Rocha, Marcelo Nacif ; Monteiro, Plínio Rafael Reis |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 3, p. 315-327
|
Subject: | Automotive industry | Brand relationship | Consumer brand relationship | Justice theory | Service failures | Service recovery | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Kfz-Industrie | Kundenzufriedenheit | Customer satisfaction | Dienstleistungssektor | Service industry | Markenführung | Brand management | Markenartikel | Brand |
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