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~person:"Dens, Nathalie"
~person:"Holbrook, Morris B."
~subject:"Consumer behaviour"
~subject:"Product quality"
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Consumer behaviour
Product quality
Film industry
9
Filmwirtschaft
9
Konsumentenverhalten
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Product Placement
4
Product placement
4
USA
4
United States
4
Music
3
Musik
3
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Brand management
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Celebrity-Werbung
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Film
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Markenführung
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Product design
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Produktgestaltung
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Werbewirkung
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1956-1988
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Brand image
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Brand placement
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Celebrity expert endorsement
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Cross-media
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Erfolgsfaktor
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Film and text
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Impact assessment
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Irritation
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Markenimage
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Market research
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Marktforschung
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Netherlands
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Produktqualität
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Dens, Nathalie
Holbrook, Morris B.
Hennig-Thurau, Thorsten
5
Moon, Sangkil
4
Moretti, Enrico
4
Bazerman, Max H.
3
Brown, Alexander L.
3
Camerer, Colin
3
Collins, Alan
3
Dördrechter, Nikolai
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Maclaran, Pauline
3
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3
Rogers, Todd
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Song, Reo
3
Takhar-Lail, Amandeep
3
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3
Addis, Michela
2
Balázs, Gyenge
2
Bayus, Barry L.
2
Broderick, Anne
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Chintagunta, Pradeep K.
2
Chung, Chul
2
Clement, Michel
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DellaVigna, Stefano
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Delre, Sebastiano A.
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Elberse, Anita
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Eliashberg, Jehoshua
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Henning, Victor
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Psychology & marketing
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ECONIS (ZBW)
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Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
2
Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
3
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
4
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
Saved in:
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