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~person:"Dens, Nathalie"
~person:"Kolouchová, Daniela"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"product development"
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Markenführung
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product development
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Dens, Nathalie
Kolouchová, Daniela
Adam, Muhammad
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Central European business review : CEBR
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Journal of electronic commerce research : JECR
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ECONIS (ZBW)
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The importance
of
brand on B2B markets :
expert
interviews with Hilti AG mamagers
Konečný, Martin
;
Kolouchová, Daniela
- In:
Central European business review : CEBR
2
(
2013
)
4
,
pp. 24-29
Persistent link: https://www.econbiz.de/10010345389
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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