The importance of brand on B2B markets : expert interviews with Hilti AG mamagers
Year of publication: |
2013
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Authors: | Konečný, Martin ; Kolouchová, Daniela |
Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 2.2013, 4, p. 24-29
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Subject: | brand building | B2B market | brand importance in B2B | qualitative research | expert interviews | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing | Befragung | Interview | Qualitative Methode | Qualitative method | Markenartikel | Brand | Markenimage | Brand image |
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