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~person:"Dens, Nathalie"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Affective persuasion"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"persuasion knowledge"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Advertising
Affective persuasion
Customer satisfaction
Markenartikel
persuasion knowledge
Consumer behaviour
43
Konsumentenverhalten
43
Werbewirkung
27
Brand management
14
Markenführung
14
Werbung
14
Brand image
10
Markenimage
10
Product Placement
10
Product placement
10
Emotion
7
Internet marketing
7
Online-Marketing
7
Viral marketing
7
Virales Marketing
7
Brand
6
Brand placement
5
Persuasion knowledge
5
Social Web
5
Social web
5
Belgien
3
Belgium
3
Cognition
3
Experiment
3
Globalisierung
3
Globalization
3
International marketing
3
Internationales Marketing
3
Kognition
3
Language
3
Luxury goods
3
Luxusgüter
3
Sprache
3
brand attitude
3
Brand attitude
2
Brand extension
2
Communication
2
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30
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30
Conference paper
2
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2
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English
30
Author
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Dens, Nathalie
Wen, Taylor Jing
Han, Heesup
61
Mattila, Anna S.
32
Phau, Ian
30
Septianto, Felix
29
Gierl, Heribert
28
Loureiro, Sandra Maria Correia
28
Pelsmacker, Patrick de
25
Sarkar, Abhigyan
22
Sreejesh, S.
22
Jang, Soocheong
21
Diamantopoulos, Adamantios
20
Prentice, Catherine
20
Bang, Nguyen
19
Bilgihan, Anil
19
Eisend, Martin
19
Japutra, Arnold
19
Quach, Sara
19
Hyun, Sunghyup Sean
18
Wong, IpKin Anthony
18
Paul, Justin
16
Romaniuk, Jenni
16
Sarkar, Juhi Gahlot
16
Torres, Ivonne M.
16
Dawes, John
15
Söderlund, Magnus
15
Zúñiga, Miguel Ángel
15
Balaji, M. S.
14
Gustafsson, Anders
14
Johnson, Lester W.
14
Khan, Imran
14
Ko, Eunju
14
Prayag, Girish
14
Thaichon, Park
14
Wu, Linwan
14
Yoon, Sukki
14
Ahn, Jiseon
13
Bagozzi, Richard P.
13
Diehl, Sandra
13
Fetscherin, Marc
13
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Published in...
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International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
3
Journal of current issues and research in advertising
3
Journal of electronic commerce research : JECR
3
The journal of brand management : an international journal
2
Electronic commerce research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Marketing letters : a journal of research in marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
30
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1
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
2
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
3
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
5
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
6
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
7
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
8
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
9
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
10
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
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