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~person:"Dens, Nathalie"
~person:"Wirtz, Bernd W."
~subject:"Direct marketing"
~subject:"Markenimage"
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Direct marketing
Markenimage
Online-Marketing
27
Internet marketing
26
Advertising effects
21
Werbewirkung
21
Consumer behaviour
20
Konsumentenverhalten
20
Advertising
19
Werbung
19
Brand management
16
Markenführung
16
Social Web
13
Social web
13
Structural equation model
10
Strukturgleichungsmodell
10
Direktmarketing
8
Brand image
7
E-commerce
7
Electronic Commerce
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Television advertising
7
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English
8
German
7
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Dens, Nathalie
Wirtz, Bernd W.
Holland, Heinrich
17
Kreutzer, Ralf T.
17
Mann, Andreas
17
Krafft, Manfred
15
Franses, Philip Hans
13
Belz, Christian
11
Donkers, Bas
11
Peters, Kay
11
Schwarz, Torsten
11
Diamantopoulos, Adamantios
10
Dahlhoff, Hans-Dieter
9
Gierl, Heribert
9
Künzler, Hans-Peter
9
Spiller, Achim
9
Burmann, Christoph
8
Hesse, Jürgen
8
Karlan, Dean
8
Pelsmacker, Patrick de
8
Diepen, Merel van
7
Guzman, Francisco
7
Huber, Frank
7
Kumar, V.
7
Loureiro, Sandra Maria Correia
7
Sattler, Henrik
7
Schivinski, Bruno
7
Usman, Osly
7
Vashisht, Devika
7
Verhoef, Peter C.
7
Völckner, Franziska
7
Walter, Nadine
7
Wirthgen, Bernd
7
Cleff, Thomas
6
Erfgen, Carsten
6
Goyal, Aparajita
6
Häusler, Eduard
6
Johnson, Lester W.
6
Park, Jin Seong
6
Potharst, Rob
6
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International journal of advertising : the quarterly review of marketing communications
2
Engaging consumers through branded entertainment and convergent media
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of advertising
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
15
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1
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
2
How and when personalized advertising leads to brand attitude, click, and WOM intention
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10013362241
Saved in:
3
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
4
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
5
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
6
Direktmarketing : Grundlagen - Instrumente - Prozesse
Wirtz, Bernd W.
-
2016
-
4., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011416383
Saved in:
7
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
8
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
9
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
10
Direktmarketing-Management : Grundlagen, Instrumente, Prozesse
Wirtz, Bernd W.
-
2012
-
3., aktualisierte und überarb. Aufl.
Persistent link: https://www.econbiz.de/10009349528
Saved in:
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