Extent: | XVII, 479 S. Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | German |
Notes: | Literatur- und URL-Verz. S. 435 - 473 Erscheint: September 2011 |
ISBN: | 3-8349-3184-5 ; 978-3-8349-3184-9 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349528