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~person:"Dens, Nathalie"
~subject:"Advertising"
~type:"article"
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Advertising
Internet marketing
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Online-Marketing
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5
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5
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Dens, Nathalie
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Bellman, Steven
7
Fogel, Joshua
7
Pelsmacker, Patrick de
7
Rozendaal, Esther
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Wilbur, Kenneth C.
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Choi, Yung Kyun
6
Jerath, Kinshuk
6
Kim, Jooyoung
6
Arora, Taanika
5
Balseiro, Santiago R.
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Cho, Chang-Hoan
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Katona, Zsolt
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King, Karen Whitehill
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Reijmersdal, Eva A. van
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Schultz, Carsten D.
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Skiera, Bernd
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Varan, Duane
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Voorveld, Hilde
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Bernritter, Stefan F.
4
Bijmolt, Tammo H. A.
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Cauberghe, Veroline
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Chen, Huan
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Danaher, Peter J.
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De Jans, Steffi
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Dukes, Anthony
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Evans, Nathaniel J.
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Electronic commerce research
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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ECONIS (ZBW)
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
3
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
4
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
5
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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