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~person:"Dens, Nathalie"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
persuasion knowledge
Consumer behaviour
35
Konsumentenverhalten
35
Werbewirkung
19
Brand management
13
Markenführung
13
Advertising
10
Product Placement
10
Product placement
10
Werbung
10
Brand image
9
Markenimage
9
Internet marketing
7
Online-Marketing
7
Viral marketing
6
Virales Marketing
6
Brand
5
Brand placement
5
Markenartikel
5
Persuasion knowledge
5
Social Web
5
Social web
5
Belgien
3
Belgium
3
Globalisierung
3
Globalization
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International marketing
3
Internationales Marketing
3
Luxury goods
3
Luxusgüter
3
brand attitude
3
Brand attitude
2
Brand extension
2
Cognition
2
Communication
2
Computerspiel
2
Cultural identity
2
Fernsehwerbung
2
Film industry
2
Filmwirtschaft
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English
20
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Dens, Nathalie
Han, Heesup
55
Mattila, Anna S.
30
Gierl, Heribert
26
Pelsmacker, Patrick de
22
Jang, Soocheong
20
Septianto, Felix
19
Loureiro, Sandra Maria Correia
17
Prentice, Catherine
17
Wong, IpKin Anthony
17
Bilgihan, Anil
16
Quach, Sara
16
Sreejesh, S.
16
Hyun, Sunghyup Sean
15
Balaji, M. S.
14
Prayag, Girish
14
Söderlund, Magnus
14
Gustafsson, Anders
13
Prashar, Sanjeev
13
Wu, Luorong
13
Diehl, Sandra
12
Eisend, Martin
12
Klaus, Philipp
12
Muehling, Darrel D.
12
Thaichon, Park
12
Torres, Ivonne M.
12
Wu, Linwan
12
Gursoy, Dogan
11
Matthes, Jörg
11
Parayitam, Satyanarayana
11
Prybutok, Victor R.
11
Rather, Raouf Ahmad
11
Sparks, Beverley
11
Yoon, Sukki
11
Zúñiga, Miguel Ángel
11
Ahn, Jiseon
10
Barnes, Donald C.
10
Dodoo, Naa Amponsah
10
Frank, Björn
10
Hudders, Liselot
10
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International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
3
Journal of electronic commerce research : JECR
3
International journal of advertising : the review of marketing communications
2
Electronic commerce research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
20
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1
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
4
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
5
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
6
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
7
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
8
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
9
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
10
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
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