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~person:"Dens, Nathalie"
~subject:"Direct marketing"
~subject:"Internet marketing"
~subject:"Markenimage"
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Direct marketing
Internet marketing
Markenimage
Advertising effects
19
Werbewirkung
19
Advertising
17
Consumer behaviour
17
Konsumentenverhalten
17
Werbung
17
Brand management
14
Markenführung
14
Online-Marketing
11
Brand image
7
Fernsehwerbung
7
Television advertising
7
Belgien
6
Belgium
6
Social Web
6
Social web
6
Viral marketing
5
Virales Marketing
5
Bibliometrics
4
Bibliometrie
4
Online retailing
4
Online-Handel
4
Personalization
4
Product Placement
4
Product placement
4
advertising
4
Brand extension
3
Computerspiel
3
Fernsehprogramm
3
Gender
3
Geschlecht
3
International marketing
3
Internationales Marketing
3
Markentransfer
3
Marketing management
3
Marketingmanagement
3
New product development
3
Online reviews
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17
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17
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English
18
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Dens, Nathalie
Kreutzer, Ralf T.
51
Goldfarb, Avi
31
Tucker, Catherine
31
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
27
Pelsmacker, Patrick de
24
Wilbur, Kenneth C.
24
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Wirtz, Bernd W.
22
Jerath, Kinshuk
20
Karjaluoto, Heikki
20
Whinston, Andrew B.
20
Holland, Heinrich
19
Kollmann, Tobias
19
Chaffey, Dave
18
Edelman, Benjamin
18
Okazaki, Shintaro
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Krafft, Manfred
17
Lammenett, Erwin
17
Mann, Andreas
17
Ozuem, Wilson
17
Schwarz, Torsten
17
Bauer, Hans H.
16
Bergemann, Dirk
16
Choi, Yung Kyun
16
Ko, Eunju
16
Loureiro, Sandra Maria Correia
16
Reijmersdal, Eva A. van
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Burmann, Christoph
15
Harrigan, Paul
15
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Published in...
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International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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ECONIS (ZBW)
18
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1
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
4
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
5
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
6
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
7
How and when personalized advertising leads to brand attitude, click, and WOM intention
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10013362241
Saved in:
8
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
9
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
10
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
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