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~person:"Depken, Craig A."
~person:"Ko, Yong Jae"
~person:"Wicker, Pamela"
~subject:"Werbewirkung"
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Werbewirkung
Athletes
31
Sportler
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Professional sports
13
Profisport
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Consumer behaviour
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Konsumentenverhalten
11
Football
7
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Deutschland
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Depken, Craig A.
Ko, Yong Jae
Wicker, Pamela
Brison, Natasha T.
3
Carlson, Brad D.
3
Sato, Shintaro
3
Astous, Alain d'
2
Brandes, Leif
2
Breuer, Christoph
2
Carrillat, François A.
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Chang, Yonghwan
2
Derdenger, Timothy P.
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Desmarais, Fabrice
2
Donavan, D. Todd
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Felbert, Aaron von
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Fink, Janet S.
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Kim, Daehwan
2
Kim, Taehee
2
Lee, Joon Sung
2
Lehmann, Erik
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Mogaji, Emmanuel
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Nüesch, Stephan
2
Parker, Heidi M.
2
Pickett, Andrew C.
2
Roy, Subhadip
2
Schulze, Günther G.
2
Srinivasan, Kannan
2
Abirami, U.
1
Arai, Akiko
1
Arora, Nilesh
1
Baker, Thomas A., III.
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Bauer, Brittney C.
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Becker, Carsten
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Behnoosh, Shima
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Brown, Katie M.
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Brown, Kenon A.
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Byon, Kevin K.
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Chang, Joseph W.
1
Chang, Kyungro
1
Chang, Yongwan
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Chen, Chen-yueh
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Cheng, Li-Keng
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International journal of sports marketing & sponsorship
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
4
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1
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan
;
Ko, Yong Jae
;
Lee, Joon Sung
;
Sato, Shintaro
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
Saved in:
3
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
4
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
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