The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Daehwan Kim, Yong Jae Ko, Joon Sung Lee, and Shintaro Sato
| Year of publication: |
2020
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|---|---|
| Authors: | Kim, Daehwan ; Ko, Yong Jae ; Lee, Joon Sung ; Sato, Shintaro |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 29.2020, 4, p. 269-281
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| Subject: | athlete scandal | endorsement | attribution theory | covariation model | consumer response | Sportler | Athletes | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012486856