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~person:"Desai, Preyas S."
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Desai, Preyas S.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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