The strategic role of exchange promotions
Year of publication: |
January-February 2016
|
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Authors: | Desai, Preyas S. ; Purohit, Devavrat ; Zhou, Bo |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 1, p. 93-112
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Subject: | behavioral economics | durable goods | emerging markets | marketing strategy | waste aversion | promotion | price discrimination | trade-in | segmentation | Marketingmanagement | Marketing management | Dauerhafte Konsumgüter | Durable goods | Preisdifferenzierung | Price discrimination | Preismanagement | Pricing strategy | Schwellenländer | Emerging economies | Marktsegmentierung | Market segmentation | Verkaufsförderung | Sales promotion | Verhaltensökonomik | Behavioral economics | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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