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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Disaggregate market share response models
Desarbo, Wayne S.
;
Degeratu, Alexandru M.
;
Ahearne, …
- In:
International journal of research in marketing : IJRM ; …
19
(
2002
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10006173796
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