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~person:"Dev, Chekitan S."
~person:"Okumus, Fevzi"
~subject:"Brand"
~subject:"Competitive strategy"
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Brand
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Hotel industry
43
Hotellerie
43
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7
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7
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Dev, Chekitan S.
Okumus, Fevzi
Köseoglu, Mehmet Ali
5
Qu, Hailin
5
Law, Chun Hung Roberts
4
Espino-Rodríguez, Tomás F.
3
Han, Heesup
3
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2
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2
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2
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2
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2
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1
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Harvard business review : HBR
4
International journal of hospitality management
3
Journal of marketing research : JMR
1
The Cornell School of hotel administration handbook of applied hospitality strategy
1
Tourism management : research, policies, practice
1
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1
Coopetition strategies for competitive intelligence practices-evidence from full-service hotels
Köseoglu, Mehmet Ali
;
Yick, Melissa Yan Yee
;
Okumus, Fevzi
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013327963
Saved in:
2
Revisiting the link between business strategy and performance : evidence from hotels
González Rodríguez, María Rosario
; …
- In:
International journal of hospitality management
72
(
2018
),
pp. 21-31
Persistent link: https://www.econbiz.de/10011872665
Saved in:
3
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
4
Competitive intelligence practices in hotels
Köseoglu, Mehmet Ali
;
Ross, Gary
;
Okumus, Fevzi
- In:
International journal of hospitality management
53
(
2016
),
pp. 161-172
Persistent link: https://www.econbiz.de/10011443104
Saved in:
5
What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin
;
Dev, Chekitan S.
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
Saved in:
6
Customer orientation or competitor orientation : which marketing strategy has a higher payoff for hotel brands?
Dev, Chekitan S.
;
Zhou, Kevin Zheng
;
Brown, James R.
; …
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 263-272)
.
2010
Persistent link: https://www.econbiz.de/10008667136
Saved in:
7
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Granoff, Jill
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 55
Persistent link: https://www.econbiz.de/10003621925
Saved in:
8
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Schulze, Horst
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 54
Persistent link: https://www.econbiz.de/10003621934
Saved in:
9
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Frampton, Jez
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 54
Persistent link: https://www.econbiz.de/10003621936
Saved in:
10
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 56
Persistent link: https://www.econbiz.de/10003623088
Saved in:
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