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~person:"Dewi Retno Rosari, Theresia Sri"
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BORA (brand origin recognition accuracy)
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Brand
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Brand image
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Brand management
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Consumer behaviour
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Dewi Retno Rosari, Theresia Sri
Tjiptono, Fandy
42
Arli, Denni
19
Septianto, Felix
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Kian Yeik Koay
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Paramita, Widya
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Soo Yeong Ewe
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Manjit Singh Sandhu
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Journal of promotion management : JPM
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Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
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