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~person:"Dey, Dipanjan Kumar"
~subject:"Konsumentenverhalten"
~subject:"Marketing"
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Konsumentenverhalten
Marketing
Beziehungsmarketing
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Brand
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Brand Usage Intention
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Dey, Dipanjan Kumar
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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Consumer-brand engagement with e-commerce market place brands
Mohanty, Pankaj Kumar
;
Dey, Dipanjan Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
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