Consumer-brand engagement with e-commerce market place brands
Year of publication: |
2020
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Authors: | Mohanty, Pankaj Kumar ; Dey, Dipanjan Kumar |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 18.2020, 3, p. 21-37
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Subject: | Brand Usage Intention | Consumer Advocacy | Consumer-Brand Engagement | Involvement | Word-Of-Mouth | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Electronic Commerce | E-commerce | Markenartikel | Brand | Standortmarketing | Place marketing |
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