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~person:"Di Benedetto, C. Anthony"
~person:"Keränen, Joona"
~person:"Tzempelikos, Nektarios"
~subject:"Marketingmanagement"
~subject:"Supplier relationship management"
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Marketingmanagement
Supplier relationship management
B-to-B-Marketing
33
Business-to-business marketing
33
Lieferantenmanagement
17
Marketing management
14
Marketing
10
Bibliometrics
8
Bibliometrie
8
Customer value
7
Kundenwert
7
Betriebliche Wertschöpfung
6
Beziehungsmarketing
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Relationship marketing
6
Selling
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Value creation
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Verkauf
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Market research
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Marketing theory
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Marketingtheorie
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Marktforschung
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Peter LaPlaca
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Value-based selling
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B2B
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Brand management
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Business economics
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Consumer behaviour
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E-commerce
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Electronic Commerce
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Industrial Marketing Management
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Industrial marketing
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Innovation
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Key account management
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Key-Account-Management
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Di Benedetto, C. Anthony
Keränen, Joona
Tzempelikos, Nektarios
Kleinaltenkamp, Michael
26
Svensson, Göran
19
Ulaga, Wolfgang
13
Kowalkowski, Christian
12
Naudé, Peter
12
Johnston, Wesley J.
10
Sharma, Arun
10
Lindgreen, Adam
9
Sharma, Piyush
9
Agnihotri, Raj
8
Backhaus, Klaus
8
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Jacob, Frank
8
Ehret, Michael
7
Grewal, Rajdeep
7
Henneberg, Stephan
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Parvinen, Petri
7
Pepels, Werner
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Terho, Harri
7
Brennan, Ross
6
Christodoulides, George
6
Cova, Bernard
6
Hofmaier, Richard
6
Homburg, Christian
6
Jalkala, Anne
6
La Rocca, Antonella
6
Lilien, Gary L.
6
Malik, Ashish
6
Nyadzayo, Munyaradzi W.
6
Plinke, Wulff
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
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Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of business-to-business marketing
3
The journal of business & industrial marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of strategic marketing
1
MIT sloan management review
1
Management decision : MD
1
The journal of product & brand management
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ECONIS (ZBW)
24
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1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
Editorial: best business-to-business marketing management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
3
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
4
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
5
Three ways to sell value in B2B markets
Keränen, Joona
;
Terho, Harri
;
Saurama, Antti
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012643333
Saved in:
6
Business-to-business marketing in the light of the evolution of the business environment
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 101-104
Persistent link: https://www.econbiz.de/10012623616
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7
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
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8
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
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9
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
10
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
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