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~person:"Di Benedetto, C. Anthony"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
~subject:"USA"
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Business-to-business marketing
USA
Marketing theory
78
Marketingtheorie
78
Marketing
72
Marktforschung
69
Marketingmanagement
66
Marketing management
65
Market research
62
Beziehungsmarketing
38
Relationship marketing
38
Consumer behaviour
35
Konsumentenverhalten
35
Theorie
30
Theory
30
Lieferantenmanagement
26
Supplier relationship management
26
B-to-B-Marketing
25
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22
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21
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20
Innovation
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11
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Naresh K. Malhotra
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Paul E. Green
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Di Benedetto, C. Anthony
Malhotra, Naresh K.
Sheth, Jagdish N.
Kleinaltenkamp, Michael
49
Backhaus, Klaus
36
Kumar, V.
30
Homburg, Christian
27
Kotler, Philip
27
Johnston, Wesley J.
25
Lindgreen, Adam
22
Naudé, Peter
22
Svensson, Göran
22
Henneberg, Stephan
20
Smith, Alan D.
20
Kowalkowski, Christian
19
Sharma, Arun
19
Tadajewski, Mark
19
Baumgarth, Carsten
17
Cova, Bernard
17
Geiger, Ingmar
17
Voeth, Markus
17
Waldfogel, Joel
17
Woodside, Arch G.
17
Grewal, Rajdeep
16
Jacob, Frank
16
Lilien, Gary L.
16
Ulaga, Wolfgang
16
Hinterhuber, Andreas
15
Brennan, Ross
14
Christodoulides, George
14
Czinkota, Michael R.
14
Ivens, Björn Sven
14
Jones, D. G. Brian
14
Kaiser, Harry M.
14
Keränen, Joona
14
Berndt, Ernst R.
13
Hofmaier, Richard
13
Jang, Soocheong
13
Keller, Kevin Lane
13
LaPlaca, Peter J.
13
Netessine, Serguei
13
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American Marketing Association
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Industrial marketing management : the international journal for industrial and high-tech firms
15
Legends in marketing
6
Journal of business-to-business marketing
3
Journal of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
1
Does marketing need reform? : fresh perspectives on the future
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Prentice-Hall international editions
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Psychology & marketing
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Quantitative marketing techniques and analyses
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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ECONIS (ZBW)
41
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1
Editorial: best business-to-business
marketing
management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
2
Editorial: qualitative research in business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
3
Editorial: introducing interdisciplinary research in Industrial
Marketing
Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
4
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
5
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
6
Past, present, and future business-to-business
marketing
research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
7
Citation classics from Industrial
marketing
management : celebrating forty-seven years of publications on business-to-business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
8
Commentaries on the citation classics in Industrial
Marketing
Management
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012064148
Saved in:
9
The future of Industrial
Marketing
Management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822001
Saved in:
10
From the special issue editors: global business-to-business
marketing
Di Benedetto, C. Anthony
;
Han, Sang-Lin
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011471375
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